The HTC Tattoo is believed to be the first "mass market" Android phone to be released in the UK. Powered by the popular HTC Sense User Interface (also included on the HTC Hero/G2 Touch), the HTC Tattoo will bring "broad personalisation to the masses".

Available exclusively through Vodafone UK, the HTC Tattoo includes a 528 MHz Qualcomm MSM7225 processor, and 512MB ROM/256MB RAM. The HTC Tattoo also features a 2.8-inch touchscreen display, with a 3.2 mega-pixel camera, HSDPA, Bluetooth 2.0 + EDR, Wi-Fi and microSD card slot.

“Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own,” said Peter Chou, Chief Executive Officer, HTC Corporation. “The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization.”

With the HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.

The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket.

Customisation is also easy with the Tattoo handset with users able to design and purchase their own unique covers or search and select from popular cover designs, altering the look of the phone to reflect their mood or individual tastes.

The HTC Tattoo is currently available exclusively on the Vodafone UK network.